1 他們不想生產(chǎn)內容，他們期望的是更好的生活
2 因為你能解決的問(wèn)題是他們所沒(méi)有的問(wèn)題
3 而對于他們真正的問(wèn)題你卻無(wú)法解決
4 奧普拉沒(méi)有提到過(guò)它
5 他們所認識的所有人都不上你的網(wǎng)站
6 你沒(méi)有辦法讓他們窺視自己所喜歡的人
7 他們對自己所看見(jiàn)的并不在乎
8 沒(méi)有哪個(gè)同事說(shuō)應該上這個(gè)網(wǎng)站
9 它很沒(méi)趣
10 它無(wú)法讓人們開(kāi)懷大笑
11 它沒(méi)有辦法幫人們省下一大筆錢(qián)
12 它沒(méi)有辦法幫人們節省時(shí)間
13 沒(méi)有什么讓他們感到激動(dòng)萬(wàn)分的東西
14 它既不能拯救生命也不能拯救世界
15 它不像賭城那樣充滿(mǎn)刺激
16 它看上去像是花旗銀行的廣告，而人們憎恨它
17 沒(méi)有人排隊
18 他們又工作，有孩子，工作繁忙
19 因為他們和美國偶像節目的選手有約會(huì )
20 他們害怕電腦
21 他們有了足夠的朋友
22 他們文筆不好
23 更多的人在用Craiglist
24 你沒(méi)有告訴他們怎么去做
25 不上這個(gè)網(wǎng)站，沒(méi)有人會(huì )認為他是白癡
26 它是為了怪人和白癡準備的
27 它肯定是為了那些“電腦高手”準備的
28 有人會(huì )盜竊他們的身份而誘拐其孩子
29 他們不明白你的專(zhuān)業(yè)術(shù)語(yǔ)
30 他們更擅長(cháng)于讓那些讓你感到無(wú)能為力的事
31 他們出生于1985年以前
32 他們對電腦并不精通
33 他們很害羞
34 他們不像Yahoo, Amazon或者Ebay那樣
35 它的主頁(yè)不止一屏，不像Google那樣
36 他們感覺(jué)沮喪
37 他們不想坐在電腦面前
38 他們嘗試過(guò)使用它，但是結果一團糟
39 他們從來(lái)就沒(méi)有聽(tīng)過(guò)它
40 他們有更重要的事情要做
41 周刊更吸引人
42 它上面寫(xiě)著(zhù)什么”tag”，”RSS”，簡(jiǎn)直愚蠢透頂
43 家庭和朋友需要他們
44 他們不想過(guò)的那么沉悶
45 他們從來(lái)沒(méi)有聽(tīng)說(shuō)過(guò)Flickr和Del.icio.us
46 沒(méi)有足夠的人使用它，也沒(méi)有成功的例子
47 沒(méi)有暴露圖片和名人消息
48 沒(méi)有告訴他們?yōu)槭裁匆盟?br>49 它不能提供給他們愛(ài)情和性
50 他們不想知道你想讓他們做什么
50 Reasons Why More People Aren‘t Using Your Website
1. Because they don‘t want to generate content, they want better life
2. Because it solves a problem they don‘t have
3. Because it won‘t help them with their problem
4. Because oprah didn‘t mention it
5. Because everyone they know isn‘t using it
6. Because it doesn‘t let them spy on people they care about
7. Because they just don‘t care about what they see
8. Because nobody at work said they should use it
9. Because it‘s not fun enough
10. Because it doesn‘t make them smile
11. Because it doesn‘t make or save them a ton of money
12. Because it doesn‘t save them a ton of time
13. Because they can‘t think of what they‘re passionate about
14. Because it doesn‘t save lives or save the world
15. Because it‘s not as exciting as vegas
16. Because it sounds like a citibank ad and they hate citibank ads
17. Because nobody‘s waiting in line for it
18. Because they‘ve got jobs & kids & they‘re busy
19. Because they‘ve got an appointment with american idol
20. Because they‘re scared of the computer
21. Because they‘ve got enough friends
22. Because they don‘t write well
23. Because more people are using craigslist
24. Because you don‘t tell them what you want them to do
25. Because nobody will think they‘re a loser if they don‘t use it
26. Because it‘s a thing for weirdos or losers
27. Because it‘s clearly something for "computer people"
28. Because someone will steal their identity or snatch their kids
29. Because they don‘t understand your college words
30. Because they‘re better at something else that you suck at
31. Because they‘re not good at the computer
32. Because they were born before 1985
33. Because they‘re shy
34. Because it doesn‘t work like yahoo or amazon or ebay
35. Because it‘s more than 1 screen to learn, unlike google
36. Because they‘re depressed
37. Because they don‘t want to sit in front of the computer
38. Because they tried to use it, but something got messed up
39. Because they‘ve never heard of it
40. Because there‘s something better to do
41. Because us-weekly is more interesting
42. Because it says "tags" or "rss" and they feel stupid
43. Because a friend or family member needs them
44. Because they don‘t want to look dumb
45. Because they‘ve never heard of flickr or delicious either
46. Because there aren‘t enough people using it yet to make it useful
47. Because there‘s no nudity or celebrities
48. Because it doesn‘t tell them why to use it
49. Because it doesn‘t get them sex and/or love
50. Because they just don‘t want to read what you want them to read
Don‘t get me wrong, there‘s enormous opportunity to make new things that help people, and I bet that some people reading this will do just that.
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