Google帝國正在以神奇的速度擴張著(zhù),William Slawski 采編了一部Google收購其他公司的完整歷史,有些收購你可能從來(lái)沒(méi)聽(tīng)說(shuō)過(guò)??纯碐oogle是怎樣成為今天的Google的。
http://solidot.org/article.php/20051227233059691
原來(lái)地址:http://www.seobythesea.com/?p=64
Google Acquisitions
posted @ 1:11 am in [ Search Engines and Directories ] by William
Slawski
With all of the recent acquisitions by Yahoo! and Google, I decided to take a closer look at some of the companies that Google has purchased. I’m glad I did. I came across a couple of papers I hadn’t seen before, and learned a little more about some of Google’s employees that I didn’t know.
Android
Android (August 2005), software for mobile telephones
Founded by Andy Rubin, accompanied by Andy McFadden, Richard Miner, and Chris White.
Akwan Information Technologies
Akwan Information Technologies (July 2005)
Google Press Release: Google Continues International Expansion, Opens Offices in Latin America
The office in Sao Paulo, Brazil follows the acquisition of Brazil’s Akwan Information Technologies Inc. in July of this year. Akwan has become Google’s R&D centre in Brazil.
An example of the type of research being conducted by the people at Akwan: Distributed Processing of Conjunctive Queries (pdf)
Dodgeball
Dodgeball (May 2005), social-networking software for mobile devices
Founders Dennis Crowley and Alex Rainert, see: Google Buys Social Networking Firm and The Future of Wireless
Urchin Software
Urchin Software (March 2005), Web Analytics software
Google Press Release: Google Agrees To Acquire Urchin
Urchin is a web site analytics solution used by web site owners and marketers to better understand their users’ experiences, optimize content and track marketing performance.
Patent Applications:
System and method for tracking unique visitors to a website
Abstract:
A system and method for analyzing traffic to a website is provided that is based on log files and that uses both server-side and client-side information channeled through one source to create a more complete picture of activity to a website. In one preferred embodiment, a sensor code is embedded in a requested web page, and sends information back to the web server where the website resides. This additional information is logged along with normal requests.
System and method for monitoring and analyzing internet traffic
Abstract:
A system and method for monitoring and analyzing Internet traffic is provided that is efficient, completely automated, and fast enough to handle the busiest websites on the Internet, processing data many times faster than existing systems. The system and method of the present invention processes data by reading log files produced by web servers, or by interfacing with the web server in real time, processing the data as it occurs. The system and method of the present invention can be applied to one website or thousands of websites, whether they reside on one server or multiple servers. The multi-site and sub-reporting capabilities of the system and method of the present invention makes it applicable to servers containing thousands of websites and entire on-line communities. In one embodiment, the system and method of the present invention includes e-commerce analysis and reporting functionality, in which data from standard traffic logs is received and merged with data from e-commerce systems. The system and method of the present invention can produce reports showing detailed “return on investment” information, including identifying which banner ads, referrals, domains, etc. are producing specific dollars.
Zipdash
Zipdash (December 2004) Provides navigation assistance for road traffic on mobile in real time by GPS.
See: Navigating by phone and Google acquires traffic info start-up Zipdash
Where 2 Technologies
Where 2 Technologies (October 2004), Internet mapping
Brothers Lars Eilstrup Rasmussen and Jens Eilstrup Rasmussen are from Google’s Sydney office, and have been actively involved in the patent applications behind Google Maps, and using Geographic location information. Before then, they were with Where 2 technologies. See: Take browsers to the limit: Google, and Google Maps and AJAX vs WithStyle - the Australian Legacy, and Assigning Geographic Locations to Web Pages.
Keyhole
Keyhole (October 2004), imagery by satellite
Google Press Release: Google Acquires Keyhole Corp
Keyhole’s technology combines a multi-terabyte database of mapping information and images collected from satellites and airplanes with easy-to-use software.
Picassa
Picasa (July 2004), software of management of photographs on line
Google Press Release: Google Acquires Picasa
Google Inc. today announced it acquired Picasa, Inc., a Pasadena, Calif.-based digital photo management company
Ignite Logic
Ignite Logic (May 2004), design of turn key legal sites. Puzzling acquisition, though founder David Ferguson has an interesting past.
Genius Labs
Genius Labs (October 2003), Biz Stone was Genius Labs. He is no longer with Google.
Sprinks
Sprinks (October 2003), paid advertising
Kaltix
Kaltix (September 2003), Research on personalized search, from Taher Haveliwala, Glen Jeh, and Sepandar Kamvar.
Google Press Release: Google Acquires Kaltix Corp.
Kaltix Corp. was formed in June 2003 and focuses on developing personalized and context-sensitive search technologies that make it faster and easier for people to find information on the web.
Patent application:
System and method for presenting multiple sets of search results for a single query
Abstract:
A system and a method that manages a user query by a single interaction between a server and a client. A plurality of clients send queries for search results to a server. The server receives these queries and performs multiple searches to generate multiple sets of search results. These sets of search results are ranked, consolidated and passed to the requesting client. The client stores these multiple sets of search results. The client then displays these search results in accordance to the boundary defined by the user. This boundary defines the portions of the search results that the user desires to view. The user may re-define the boundary. The client identifies the search results corresponding to the boundary and displays them.
Applied Semantics
Applied Semantics (April 2003), contextual advertising
Google Press Release: Google Acquires Applied Semantics
Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.
Patents:
Meaning-based advertising and document relevance determination
Abstract:
The present invention is directed to a system in which a semantic space is searched in order to determine the semantic distance between two locations. A further aspect of the present invention provides a system in which a portion of semantic space is purchased and associated with a target data set element which is returned in response to a search input. The semantic space is created by a lexicon of concepts and relations between concepts. An input is associated with a location in the semantic space. Similarly, each data element in the target data set being searched is associated with a location in the semantic space. Searching is accomplished by determining a semantic distance between the first and second location in semantic space, wherein this distance represents their closeness in meaning and where the cost for retrieval of target data elements is based on this distance.
Meaning-based information organization and retrieval
Abstract:
The present invention relies on the idea of a meaning-based search, allowing users to locate information that is close in meaning to the concepts they are searching. A semantic space is created by a lexicon of concepts and relations between concepts. A query is mapped to a first meaning differentiator, representing the location of the query in the semantic space. Similarly, each data element in the target data set being searched is mapped to a second meaning differentiator, representing the location of the data element in the semantic space. Searching is accomplished by determining a semantic distance between the first and second meaning differentiator, wherein this distance represents their closeness in meaning. Search results on the input query are presented where the target data elements that are closest in meaning, based on their determined semantic distance, are ranked higher.
Neotonic Software
Neotonic Software (April 2003), email customer support Case Study from neotonic, about how they helped Google in the days before the purchase. Google also hired David Jeske, who was the co-founder of Neotonic and the former director of engineering for eGroups.
Pyra Labs
Pyra Labs (February 2003), editor of Blogger, blogging platform
Outride
Outride (September 2001), a Xerox PARC spinoff, data-mining and semantic analysis. See: Personalized Search: A contextual computing approach may prove a breakhrough in personalized search efficiency (pdf) and Personalized Search
Google Press Release: Google Acquires Technology Assets of Outride Inc.
Outride, a spin-off from Xerox Palo Alto Research Center (PARC), was created to apply state-of-the-art model-based relevance technology to the challenge of online information retrieval.
Deja
Deja.com (February 2001), Purchase of their usenet archive and other assets, which become Google Groups.
Google Press Release: Google Acquires Usenet Discussion Service and Significant Assets from Deja.com
http://solidot.org/article.php/20051227233059691
原來(lái)地址:http://www.seobythesea.com/?p=64
Google Acquisitions
posted @ 1:11 am in [ Search Engines and Directories ] by William
Slawski
With all of the recent acquisitions by Yahoo! and Google, I decided to take a closer look at some of the companies that Google has purchased. I’m glad I did. I came across a couple of papers I hadn’t seen before, and learned a little more about some of Google’s employees that I didn’t know.
Android
Android (August 2005), software for mobile telephones
Founded by Andy Rubin, accompanied by Andy McFadden, Richard Miner, and Chris White.
Akwan Information Technologies
Akwan Information Technologies (July 2005)
Google Press Release: Google Continues International Expansion, Opens Offices in Latin America
The office in Sao Paulo, Brazil follows the acquisition of Brazil’s Akwan Information Technologies Inc. in July of this year. Akwan has become Google’s R&D centre in Brazil.
An example of the type of research being conducted by the people at Akwan: Distributed Processing of Conjunctive Queries (pdf)
Dodgeball
Dodgeball (May 2005), social-networking software for mobile devices
Founders Dennis Crowley and Alex Rainert, see: Google Buys Social Networking Firm and The Future of Wireless
Urchin Software
Urchin Software (March 2005), Web Analytics software
Google Press Release: Google Agrees To Acquire Urchin
Urchin is a web site analytics solution used by web site owners and marketers to better understand their users’ experiences, optimize content and track marketing performance.
Patent Applications:
System and method for tracking unique visitors to a website
Abstract:
A system and method for analyzing traffic to a website is provided that is based on log files and that uses both server-side and client-side information channeled through one source to create a more complete picture of activity to a website. In one preferred embodiment, a sensor code is embedded in a requested web page, and sends information back to the web server where the website resides. This additional information is logged along with normal requests.
System and method for monitoring and analyzing internet traffic
Abstract:
A system and method for monitoring and analyzing Internet traffic is provided that is efficient, completely automated, and fast enough to handle the busiest websites on the Internet, processing data many times faster than existing systems. The system and method of the present invention processes data by reading log files produced by web servers, or by interfacing with the web server in real time, processing the data as it occurs. The system and method of the present invention can be applied to one website or thousands of websites, whether they reside on one server or multiple servers. The multi-site and sub-reporting capabilities of the system and method of the present invention makes it applicable to servers containing thousands of websites and entire on-line communities. In one embodiment, the system and method of the present invention includes e-commerce analysis and reporting functionality, in which data from standard traffic logs is received and merged with data from e-commerce systems. The system and method of the present invention can produce reports showing detailed “return on investment” information, including identifying which banner ads, referrals, domains, etc. are producing specific dollars.
Zipdash
Zipdash (December 2004) Provides navigation assistance for road traffic on mobile in real time by GPS.
See: Navigating by phone and Google acquires traffic info start-up Zipdash
Where 2 Technologies
Where 2 Technologies (October 2004), Internet mapping
Brothers Lars Eilstrup Rasmussen and Jens Eilstrup Rasmussen are from Google’s Sydney office, and have been actively involved in the patent applications behind Google Maps, and using Geographic location information. Before then, they were with Where 2 technologies. See: Take browsers to the limit: Google, and Google Maps and AJAX vs WithStyle - the Australian Legacy, and Assigning Geographic Locations to Web Pages.
Keyhole
Keyhole (October 2004), imagery by satellite
Google Press Release: Google Acquires Keyhole Corp
Keyhole’s technology combines a multi-terabyte database of mapping information and images collected from satellites and airplanes with easy-to-use software.
Picassa
Picasa (July 2004), software of management of photographs on line
Google Press Release: Google Acquires Picasa
Google Inc. today announced it acquired Picasa, Inc., a Pasadena, Calif.-based digital photo management company
Ignite Logic
Ignite Logic (May 2004), design of turn key legal sites. Puzzling acquisition, though founder David Ferguson has an interesting past.
Genius Labs
Genius Labs (October 2003), Biz Stone was Genius Labs. He is no longer with Google.
Sprinks
Sprinks (October 2003), paid advertising
Kaltix
Kaltix (September 2003), Research on personalized search, from Taher Haveliwala, Glen Jeh, and Sepandar Kamvar.
Google Press Release: Google Acquires Kaltix Corp.
Kaltix Corp. was formed in June 2003 and focuses on developing personalized and context-sensitive search technologies that make it faster and easier for people to find information on the web.
Patent application:
System and method for presenting multiple sets of search results for a single query
Abstract:
A system and a method that manages a user query by a single interaction between a server and a client. A plurality of clients send queries for search results to a server. The server receives these queries and performs multiple searches to generate multiple sets of search results. These sets of search results are ranked, consolidated and passed to the requesting client. The client stores these multiple sets of search results. The client then displays these search results in accordance to the boundary defined by the user. This boundary defines the portions of the search results that the user desires to view. The user may re-define the boundary. The client identifies the search results corresponding to the boundary and displays them.
Applied Semantics
Applied Semantics (April 2003), contextual advertising
Google Press Release: Google Acquires Applied Semantics
Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.
Patents:
Meaning-based advertising and document relevance determination
Abstract:
The present invention is directed to a system in which a semantic space is searched in order to determine the semantic distance between two locations. A further aspect of the present invention provides a system in which a portion of semantic space is purchased and associated with a target data set element which is returned in response to a search input. The semantic space is created by a lexicon of concepts and relations between concepts. An input is associated with a location in the semantic space. Similarly, each data element in the target data set being searched is associated with a location in the semantic space. Searching is accomplished by determining a semantic distance between the first and second location in semantic space, wherein this distance represents their closeness in meaning and where the cost for retrieval of target data elements is based on this distance.
Meaning-based information organization and retrieval
Abstract:
The present invention relies on the idea of a meaning-based search, allowing users to locate information that is close in meaning to the concepts they are searching. A semantic space is created by a lexicon of concepts and relations between concepts. A query is mapped to a first meaning differentiator, representing the location of the query in the semantic space. Similarly, each data element in the target data set being searched is mapped to a second meaning differentiator, representing the location of the data element in the semantic space. Searching is accomplished by determining a semantic distance between the first and second meaning differentiator, wherein this distance represents their closeness in meaning. Search results on the input query are presented where the target data elements that are closest in meaning, based on their determined semantic distance, are ranked higher.
Neotonic Software
Neotonic Software (April 2003), email customer support Case Study from neotonic, about how they helped Google in the days before the purchase. Google also hired David Jeske, who was the co-founder of Neotonic and the former director of engineering for eGroups.
Pyra Labs
Pyra Labs (February 2003), editor of Blogger, blogging platform
Outride
Outride (September 2001), a Xerox PARC spinoff, data-mining and semantic analysis. See: Personalized Search: A contextual computing approach may prove a breakhrough in personalized search efficiency (pdf) and Personalized Search
Google Press Release: Google Acquires Technology Assets of Outride Inc.
Outride, a spin-off from Xerox Palo Alto Research Center (PARC), was created to apply state-of-the-art model-based relevance technology to the challenge of online information retrieval.
Deja
Deja.com (February 2001), Purchase of their usenet archive and other assets, which become Google Groups.
Google Press Release: Google Acquires Usenet Discussion Service and Significant Assets from Deja.com
2005年6月以前的重要收購:
Google是新的互聯(lián)網(wǎng)巨人。在這位巨人成長(cháng)過(guò)程中,吞食掉很多大大小小的公司。今天我們來(lái)回顧一下那些已經(jīng)被Google收入囊中的公司,同時(shí)也會(huì )對誰(shuí)將成為Google的下個(gè)目標做以分析。
已經(jīng)被收購的:
·Deja News(即現在的Google Groups)- 原本是間基于新聞組Usenet服務(wù)的公司,于1995年創(chuàng )建。99年和2000年時(shí),Deja盲目地陷進(jìn)了在線(xiàn)購物這壇混水中。賠了不少銀子,之后也就是2000年晚些時(shí)候,Deja將Shopping這部分業(yè)務(wù)賣(mài)給了eBay,成為Half.com的一部分。
2001年2月,大G(注:即Google)介入Usenet服務(wù)并奪取了其新聞組存檔,在私人收藏的幫助下,Google Groups使新聞組存檔擴展到了1981年。時(shí)至今日,Deja的Usenet、郵件列表已經(jīng)成為Google Groups的重要組成部分。
·Outride - Outride是PARC(施樂(lè )帕洛阿爾托研究中心)旗下的公司,提供在線(xiàn)信息檢索技術(shù)。2001年9月,Google將Outride的核心技術(shù)應用到它自己的搜索引擎中。Outride.com已經(jīng)不存在,Outride.net象征性地指向了Google的首頁(yè)。
·Applied Semantics - Google現在所用的AdSense/AdWords服務(wù)均來(lái)自于這家公司,于2003年4月正式啟用,Google借此來(lái)與Yahoo!的Overture相競爭。
·Kaltix - 這間只有三位成員的搜索技術(shù)公司剛剛冒出,就被Google拿下了。這三位老兄都來(lái)自美國斯坦福大學(xué)PageRank小組。他們提出的個(gè)性化搜索技術(shù)還沒(méi)有任何一家搜索引擎公司所采用,正當這三位老兄向其它搜索引擎公司展示他們的技術(shù)時(shí),Google找上門(mén)來(lái),并于2003年9月收購Kaltix,并將其技術(shù)應用在Google個(gè)性化搜索服務(wù)中。
·Blogger - Blogger.com是Pyra Labs的旗艦產(chǎn)品。Blogger的成長(cháng)速度驚人,曾創(chuàng )下單月過(guò)百萬(wàn)注冊用戶(hù)的紀錄。但在很長(cháng)時(shí)間里,它沒(méi)有賺到錢(qián),連線(xiàn)上廣告業(yè)務(wù)也沒(méi)有。原始資本快花光了,一些員工也辭職了,包括當初一起創(chuàng )立Blogger的部分成員。Pyra試圖扭轉頹勢,于是引入了Blogspot的付費模式,效果一般。很明顯,簡(jiǎn)單的copy模式是不夠的,Pyra需要更多資金來(lái)維持正常運轉。2003年中,Google向其注入資金。后來(lái)的故事就像今天所看到的,Blogger于2004年5月請來(lái)專(zhuān)業(yè)設計師重新設計了頁(yè)面。目前它已成為人們最常用的工具之一。
·Picasa - Picasa是什么?只是一套價(jià)值30美元的照片管理軟件。第一版發(fā)布于2001年10月。2004年5月,Picasa宣布將其技術(shù)整合到Google Blogger中。接下來(lái),Google在2004年7月收購了這家公司,Picasa也變成了免費軟件(freeware),Picasa曾榮獲許多PC雜志的獎項。
·Keyhole - Keyhole創(chuàng )立于2001年,提供數字地圖服務(wù)。2004年10月被Google收購,從那時(shí)起,Keyhole地圖軟件包的售價(jià)由$69.95降為$29.95。其技術(shù)已經(jīng)被集成在Google Maps搜索服務(wù)中。
·Zipdash - Google于2004年收購了這家以提供交通量地圖為主要業(yè)務(wù)的公司。這起并購沒(méi)有做多少宣揚,Google僅在2004年報中提及過(guò)Zipdash。
·Where2 - 這家澳大利亞的地圖公司也在Google 2004年報中有所提及,但是知之甚少,應該也是和Google Map有關(guān)。
·Urchin - 一間Web分析和統計公司,于2005年3月被Google收購??赡苡糜贏(yíng)dWords/AdSense技術(shù)中。
·Dodgeball - Google于2005年5月收購了這間只有2個(gè)人的手機社會(huì )化網(wǎng)絡(luò )公司。這間公司一直在尋找投資者,Google順理成章為它埋了單。目前為止還沒(méi)有什么消息傳出,但其技術(shù)可能被用于Google Mobile。
上面就是已經(jīng)被Google收購的公司。一個(gè)常見(jiàn)的誤解是Google在首次IPO以后才開(kāi)始收購,其實(shí)IPO只是讓Google收購變得更容易而已,在IPO之前,從2001到2004年8月,Google收購了6家公司,IPO以后又收購了5家公司。
我們剛才回顧了歷史,下面是我個(gè)人認為Google應該、可能、將要,也許會(huì )考慮收購的公司。
可能被收購的公司:
理由之一,這些公司的服務(wù)被相當多的Google Bloggers使用著(zhù),之二,這些公司的特征符合Google未來(lái)的發(fā)展戰略,并且可以很好的與Google現有的服務(wù)相融合在一起;之三,這些公司雖然很小,但是很快就在用戶(hù)中變得非常流行。
·Technorati - 如果說(shuō)一般人把Google設為首頁(yè),那么Technorati則是那些有一定技術(shù)專(zhuān)長(cháng)用戶(hù)的首頁(yè)。Technorati是Blog門(mén)戶(hù),經(jīng)常訪(fǎng)問(wèn)Technorati的,是那些喜歡podcasts,Wikipedia的用戶(hù),因為它能比普通搜索引擎提供更前衛的搜索結果。Technorati可能會(huì )和GoogleNews或者Blogger整合得很好,或者成為Google個(gè)性化首頁(yè)的一部分。Technorati有些類(lèi)似于Bloglines,而后者剛被Ask Jeeves收購。
·Buzznet - Yahoo!通過(guò)過(guò)收購Flickr給了Google一記重拳。
Buzznet與Flickr類(lèi)似,提供照片存放和標簽分享服務(wù)。
Buzznet也許會(huì )轉向Picasa的Hello Photo服務(wù),并且與Orkut很好的整合在一起。
·Koders - 一個(gè)很好的開(kāi)放原代碼搜索引擎。有趣的是,最近Google發(fā)布的一些諸如桌面搜索(GDS)之類(lèi)的軟件,都被Koders主動(dòng)收錄了。在某種程度上,它對于Google Code和Google Linux Search很有意義。
·GuruNet (Answers.com) - 最近,Google中止了到Dictionary.com的連接定義,轉向了Answers.com。Answers.com使用Wikipedia使得自己的信息豐富而多樣化。Wikipedia的的非盈利原則,使得不會(huì )成為Google潛在的承購對象。這樣看來(lái),Answer.com應該是最最佳的選擇,同時(shí),它還可以幫Google改進(jìn)問(wèn)答機制。有趣的是,GuruNet是一個(gè)公開(kāi)交易的公司(AMEX: GRU),市值大約為100百萬(wàn)美金。
·del.icio.us - 它的社會(huì )化書(shū)簽和標簽應用軟件將有助于改進(jìn)Google的搜索結果,并且可能與Orkut整合。
·StumbleUpon - 獨特的瀏覽器插件,也許將有助于改進(jìn)Google的搜索結果,并其之提高到一個(gè)新的水平??赡芘cGoogle Toolbar整合,因為兩者都有類(lèi)似的功能。
·Propel - 與Google Web加速器相似,Propel聲稱(chēng)可以加速沖浪體驗。這間公司的創(chuàng )始人是光電鼠標得發(fā)明者Steven T. Kirsch。他的Frame Technology Corp.和Infoseek公司分別被Adobe和Disney收購了。這個(gè)產(chǎn)品能夠幫助GoogleWeb加速器解決當前的小麻煩(WeiZhenYu.com)。
Google是新的互聯(lián)網(wǎng)巨人。在這位巨人成長(cháng)過(guò)程中,吞食掉很多大大小小的公司。今天我們來(lái)回顧一下那些已經(jīng)被Google收入囊中的公司,同時(shí)也會(huì )對誰(shuí)將成為Google的下個(gè)目標做以分析。
已經(jīng)被收購的:
·Deja News(即現在的Google Groups)- 原本是間基于新聞組Usenet服務(wù)的公司,于1995年創(chuàng )建。99年和2000年時(shí),Deja盲目地陷進(jìn)了在線(xiàn)購物這壇混水中。賠了不少銀子,之后也就是2000年晚些時(shí)候,Deja將Shopping這部分業(yè)務(wù)賣(mài)給了eBay,成為Half.com的一部分。
2001年2月,大G(注:即Google)介入Usenet服務(wù)并奪取了其新聞組存檔,在私人收藏的幫助下,Google Groups使新聞組存檔擴展到了1981年。時(shí)至今日,Deja的Usenet、郵件列表已經(jīng)成為Google Groups的重要組成部分。
·Outride - Outride是PARC(施樂(lè )帕洛阿爾托研究中心)旗下的公司,提供在線(xiàn)信息檢索技術(shù)。2001年9月,Google將Outride的核心技術(shù)應用到它自己的搜索引擎中。Outride.com已經(jīng)不存在,Outride.net象征性地指向了Google的首頁(yè)。
·Applied Semantics - Google現在所用的AdSense/AdWords服務(wù)均來(lái)自于這家公司,于2003年4月正式啟用,Google借此來(lái)與Yahoo!的Overture相競爭。
·Kaltix - 這間只有三位成員的搜索技術(shù)公司剛剛冒出,就被Google拿下了。這三位老兄都來(lái)自美國斯坦福大學(xué)PageRank小組。他們提出的個(gè)性化搜索技術(shù)還沒(méi)有任何一家搜索引擎公司所采用,正當這三位老兄向其它搜索引擎公司展示他們的技術(shù)時(shí),Google找上門(mén)來(lái),并于2003年9月收購Kaltix,并將其技術(shù)應用在Google個(gè)性化搜索服務(wù)中。
·Blogger - Blogger.com是Pyra Labs的旗艦產(chǎn)品。Blogger的成長(cháng)速度驚人,曾創(chuàng )下單月過(guò)百萬(wàn)注冊用戶(hù)的紀錄。但在很長(cháng)時(shí)間里,它沒(méi)有賺到錢(qián),連線(xiàn)上廣告業(yè)務(wù)也沒(méi)有。原始資本快花光了,一些員工也辭職了,包括當初一起創(chuàng )立Blogger的部分成員。Pyra試圖扭轉頹勢,于是引入了Blogspot的付費模式,效果一般。很明顯,簡(jiǎn)單的copy模式是不夠的,Pyra需要更多資金來(lái)維持正常運轉。2003年中,Google向其注入資金。后來(lái)的故事就像今天所看到的,Blogger于2004年5月請來(lái)專(zhuān)業(yè)設計師重新設計了頁(yè)面。目前它已成為人們最常用的工具之一。
·Picasa - Picasa是什么?只是一套價(jià)值30美元的照片管理軟件。第一版發(fā)布于2001年10月。2004年5月,Picasa宣布將其技術(shù)整合到Google Blogger中。接下來(lái),Google在2004年7月收購了這家公司,Picasa也變成了免費軟件(freeware),Picasa曾榮獲許多PC雜志的獎項。
·Keyhole - Keyhole創(chuàng )立于2001年,提供數字地圖服務(wù)。2004年10月被Google收購,從那時(shí)起,Keyhole地圖軟件包的售價(jià)由$69.95降為$29.95。其技術(shù)已經(jīng)被集成在Google Maps搜索服務(wù)中。
·Zipdash - Google于2004年收購了這家以提供交通量地圖為主要業(yè)務(wù)的公司。這起并購沒(méi)有做多少宣揚,Google僅在2004年報中提及過(guò)Zipdash。
·Where2 - 這家澳大利亞的地圖公司也在Google 2004年報中有所提及,但是知之甚少,應該也是和Google Map有關(guān)。
·Urchin - 一間Web分析和統計公司,于2005年3月被Google收購??赡苡糜贏(yíng)dWords/AdSense技術(shù)中。
·Dodgeball - Google于2005年5月收購了這間只有2個(gè)人的手機社會(huì )化網(wǎng)絡(luò )公司。這間公司一直在尋找投資者,Google順理成章為它埋了單。目前為止還沒(méi)有什么消息傳出,但其技術(shù)可能被用于Google Mobile。
上面就是已經(jīng)被Google收購的公司。一個(gè)常見(jiàn)的誤解是Google在首次IPO以后才開(kāi)始收購,其實(shí)IPO只是讓Google收購變得更容易而已,在IPO之前,從2001到2004年8月,Google收購了6家公司,IPO以后又收購了5家公司。
我們剛才回顧了歷史,下面是我個(gè)人認為Google應該、可能、將要,也許會(huì )考慮收購的公司。
可能被收購的公司:
理由之一,這些公司的服務(wù)被相當多的Google Bloggers使用著(zhù),之二,這些公司的特征符合Google未來(lái)的發(fā)展戰略,并且可以很好的與Google現有的服務(wù)相融合在一起;之三,這些公司雖然很小,但是很快就在用戶(hù)中變得非常流行。
·Technorati - 如果說(shuō)一般人把Google設為首頁(yè),那么Technorati則是那些有一定技術(shù)專(zhuān)長(cháng)用戶(hù)的首頁(yè)。Technorati是Blog門(mén)戶(hù),經(jīng)常訪(fǎng)問(wèn)Technorati的,是那些喜歡podcasts,Wikipedia的用戶(hù),因為它能比普通搜索引擎提供更前衛的搜索結果。Technorati可能會(huì )和GoogleNews或者Blogger整合得很好,或者成為Google個(gè)性化首頁(yè)的一部分。Technorati有些類(lèi)似于Bloglines,而后者剛被Ask Jeeves收購。
·Buzznet - Yahoo!通過(guò)過(guò)收購Flickr給了Google一記重拳。
Buzznet與Flickr類(lèi)似,提供照片存放和標簽分享服務(wù)。
Buzznet也許會(huì )轉向Picasa的Hello Photo服務(wù),并且與Orkut很好的整合在一起。
·Koders - 一個(gè)很好的開(kāi)放原代碼搜索引擎。有趣的是,最近Google發(fā)布的一些諸如桌面搜索(GDS)之類(lèi)的軟件,都被Koders主動(dòng)收錄了。在某種程度上,它對于Google Code和Google Linux Search很有意義。
·GuruNet (Answers.com) - 最近,Google中止了到Dictionary.com的連接定義,轉向了Answers.com。Answers.com使用Wikipedia使得自己的信息豐富而多樣化。Wikipedia的的非盈利原則,使得不會(huì )成為Google潛在的承購對象。這樣看來(lái),Answer.com應該是最最佳的選擇,同時(shí),它還可以幫Google改進(jìn)問(wèn)答機制。有趣的是,GuruNet是一個(gè)公開(kāi)交易的公司(AMEX: GRU),市值大約為100百萬(wàn)美金。
·del.icio.us - 它的社會(huì )化書(shū)簽和標簽應用軟件將有助于改進(jìn)Google的搜索結果,并且可能與Orkut整合。
·StumbleUpon - 獨特的瀏覽器插件,也許將有助于改進(jìn)Google的搜索結果,并其之提高到一個(gè)新的水平??赡芘cGoogle Toolbar整合,因為兩者都有類(lèi)似的功能。
·Propel - 與Google Web加速器相似,Propel聲稱(chēng)可以加速沖浪體驗。這間公司的創(chuàng )始人是光電鼠標得發(fā)明者Steven T. Kirsch。他的Frame Technology Corp.和Infoseek公司分別被Adobe和Disney收購了。這個(gè)產(chǎn)品能夠幫助GoogleWeb加速器解決當前的小麻煩(WeiZhenYu.com)。

